At Aim Up Fitness, we are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and safeguard the information you provide. We collect personal data through direct interactions (such as when you sign up for our services or contact us), automated technologies like cookies, and third-party services (such as analytics and payment providers). The data we collect may include your name, email, phone number, payment details, usage patterns, preferences, and interactions with our services. We use this information to provide and improve our services, communicate with you, process payments, offer support, and send marketing communications you’ve opted into. Your data is processed based on legal grounds including contract performance, legitimate interest, legal obligation, or your consent. We may share your information with trusted service providers, professional advisers, and legal authorities where required. Some of this data may be transferred outside the UK with proper safeguards in place. We store your information securely and only for as long as necessary to fulfill our services and comply with legal requirements. You have rights over your personal data, including access, correction, erasure, and objection to processing. Our website also uses cookies to enhance your browsing experience. By continuing to use our site, you consent to our use of cookies unless you opt out. We may update this policy occasionally, and any significant changes will be communicated via our website or email. If you have questions or requests regarding your data, please contact us at info@aimupfitness.co.uk.